Monthly Archives: January 2012

Friday Links 2012: Week 4

Hello Readers,

So sorry I didn’t post my Friday Links yesterday. This week has been pretty crazy. I haven’t really had time to relax, take a breath, or even think. I don’t want to tell you about it because I don’t want to jinx anything, but I’m crossing my fingers that some things come through for me.

Anyway, here are my favorite Tweets of this past week. Hope you enjoy them. You can see photos and different links on my other blog here 🙂

What stuck out about this week for you? Did anything exciting happen? Any big news?

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Why Social Media? Because I Said So.

If you are reading this blog it probably means that you are relatively well versed in the world of social media. You may have a Facebook account that you use to keep in touch with friends, a Twitter account that you use to follow your favorite celebrities, and a LinkedIn account for connecting to colleagues. Even if it does not play a key role in your profession, you still use it for personal reasons.

my Mac wireless keyboard

Because of your use of social media, you have most likely heard people complain each time Facebook or Twitter changes the appearance of the site. You have heard comments about how stupid, pointless, and time-consuming social media is. You’ve probably even thought of those things yourself once or twice. Well, unfortunately for everybody who complains about social media (but fortunately for me, somebody who makes a living partially from knowing the ins and outs of social media), it isn’t going anywhere.

The two jobs that I have now are both centered around social media. For one of them I am a Media Specialist and helped develop the entire social media campaign for the brand. For the other, Sustainable Danville Area*, I was hired, with grant money designated specifically for social media development for local businesses, in order to help develop the social media platform for SDA, and its participating businesses. More accurately, actually, the grant was for the Danville Area Sustainable Business program, but that’s neither here nor there.

The reason I am telling you all this is because, up until last night, I never realized how difficult it is to describe the importance, rather, the imperativeness of social media.

Last night, as I stood in front of 20 sustainable local business owners and explained how I was going to help them increase their use and effectiveness of social media, I was greeted by two types of looks:

  1. Half of them looked at me as though they had never heard terms “Facebook,” “Twitter,” and “Hashtag” in their lives
  2. The other half looked at me with recognition of the terms, but no idea how to put a “hashtag” into effect

Oy vey. I had my work cut out for me.

Without assistance from an overhead projector to show what I was talking about so everybody could see, my words just seemed empty. They had no idea what a Twitter handle was. They didn’t understand that every time you put “#” and then a word, it turns into a link to a page that shows you everybody else who is talking about that same topic. They didn’t get why that was even important.

I know it’s kinda ridiculous for me to get frustrated with them, after all, the fact that not everybody knows the ins and outs of social media is what keeps me in business, but it was very hard for me to fight the urge to take the parent-child question stance and answer every “Why does it do that?” and “Why is that important?” and “How will that help me with my brand?” question with “Because it just does.” “Because it just is.” and “Because it just will.” It was exhausting to explain everything so many times without having a computer in front of me. Try explaining the internet to your aunt or uncle who still sends you Pokemon cards for your birthday, still hasn’t switched over to MP3s from cassette tapes, and still uses a typewriter instead of a computer. It’s extremely difficult.

my dad's old typewriter

I’m kind of kidding about that. But in all honesty, I will never try to explain anything having to do with the internet unless myself or the person I am talking to or both of us are in front of a computer.

Don’t get me wrong, I actually enjoy teaching people what I know about social media. It means that my skills are relevant and despite the widespread knowledge about how to use the internet (especially with people my own age), not everybody knows how to use it.

After the presentations were over I had the opportunity to speak to a few local business owners one-on-one. This gave me an opportunity to use my laptop and show them my personal twitter account. Once I showed them what I meant by hashtags, followers, and user names, they perked up a bit. Once I told them that there are applications they can use to schedule posts so they didn’t have to be online all day every day, they were ecstatic. They got so excited that they all wanted to schedule one-on-one social media tutoring sessions with me. It was so nice to see their enthusiasm once they could see what I was talking about.

Although I am so happy to help them with their small businesses, I’m not going to lie and say that it wasn’t a relief to wake up this morning and connect to the social media world full of people who actually understand the platforms they are using (that means you!). I’m thrilled that so many local businesses want to receive help with their social media, but I didn’t realize how difficult it was going to be to explain the purpose and importance of social media in layman’s terms.

Okay, now that I’ve vented a bit I am feeling a little bit better about my presentation last night (I got emails from a few of the businesses who were in attendance – yay!)

Have you ever tried to explain the uses of social media to somebody who didn’t quite understand the purpose? How did you handle it? What have you found to be the best tactics for explaining platforms such as Twitter, Facebook, and even Pinterest?

*Don’t judge our website. I haven’t had time yet, but I am planning on taking a good hard look at the functionality of the website and make changes so that it is more organized.


Friday Links 2012: Week 3

If you spent any amount of time online this week, you noticed that the Stop Online Piracy Act (or SOPA as we all begrudgingly know it) pretty much took over all aspects of the Interweb. Just about every website, blog, and Twitter feed was inundated with information about SOPA, and mine wasn’t any different. Although I did spare you all from seeing yet another blog post talking about what SOPA is and the implications the bill would have on our freedom of speech if passed, that doesn’t mean that I didn’t Tweet about it as obnoxiously as the next person. For this, I apologize.

Originally, most of this week’s links were going to be about SOPA and understanding what, exactly, the bill says. Even though I took a couple law classes in my undergrad career, the legal jargon of bills is still confusing. If you are anything like me and can’t comprehend what the bill is saying but still want to know what the heck is going on, some of my links might help you.

Ironically, my first link will explain to you why the rest of my SOPA links aren’t all that important anymore, and therefore, aren’t posted here. Hooray! (Plus, I wan’ted to keep you from going insane.)

Have a fantastic weekend.

Want more of me because you are just so intrigued by my thrilling life? Don’t worry, you can always see my favorite personal Tweets and photos of the day at Rachel Discovers Happiness.


Twitter-vention

Earlier this month, as I was curled up in bed with my beloved Glamour magazine, I came across an article entitled “Twitter DOs & DON’Ts: Your 10 Tweeting Commandments” and, naturally, I was intrigued. As I quickly breezed past the basic rules such as “DO play nice” and “DON’T bitch about work. This is not the place (and—hello!—they can see you).”

I was about to turn the page since it is all stuff I’d heard before… that is, until I reached Commandment Number 6: “DON’T exceed your tolerable four-tweets-a-day limit.” My heart stopped.

WHAT?! But BufferApp lets me schedule up to FIFTY-TWEETS-A-DAY, and you’re telling me that I can only post four times if I want to be nice to my followers?!

Once I collected myself, I decided I would hold a personal Twitter-vention and ask a few friends who are in similar industries as I what they had to say. Luckily we were already in a group Gchat so I didn’t have to look too far to get some advice.

When I announced my surprise, frustration, and yes, shame at the number of allotted Tweets per day, I was greeted with affirmation that more than four Tweets a day was a little excessive. But there was a catch: more than four Tweets a day was only excessive if the main purpose of the Tweeter in question was to inform their followers of their personal life. (See Commandment Number 2: “DON’T overshare.”)

After we established that some people share way, WAY too much on Twitter, we also agreed that it was okay for certain accounts to post more than their allotted four-tweets-a-day. These accounts include (but are not limited to):

  1. TV/Web Personalities (as long as they are entertaining) 
  2. Informative Blogs/Websites 
  3. Amusing Bloggers 
  4. News Stations 
  5. Innovative and Funny Accounts 
  6. Harry Potter Parodies (as long as they are funny) 
  7. Justin Bieber 

Whew. My anxiety subsided a little bit. I tend to use Twitter for a combination of personal and professional information – an activity that I don’t recommend since it is not easily accomplished. I never post things immensely personal to myself or my friends. I don’t post anything that I wouldn’t want my boss to read or that my parents would be shocked to see. Sometimes I post opinions, include videos, or share random thoughts, but that is very rare and definitely doesn’t exceed the four-a-day limit.

I do, however, post an average of seven professional/newsworthy Tweets a day, as well as one or two good retweets. (Note: This number is for week days – on weekends I hardly ever post professional/newsworthy things, and I tend to only post four times a day on Saturday and Sundays.)

Today I cam across the following Tweet from @BufferApp: 

After clicking through to the link and reading through the  blog post, I was put at ease. The post encourages bloggers to retweet their post four times in order to gain maximum coverage. That is 14% of your weekly Tweet allowance. If I’m writing three blog posts a week and Tweeting about those posts four times each, that takes up 42% of my allowance!! No way is that correct.

Through the research I’ve done since discovering that Glamour article, I’ve decided that the four-tweets-a-day allotment goes for personal Tweets. That does not include professional tweets, articles, retweets, or replies to followers/Tweets you find interesting.

Maybe I’m kidding myself and I’m just a Twitter addict, but either way, until I’m proven wrong, I’m going to just continue doing what I’m doing.

What do you think? How do you use Twitter? How many posts is too many on any given day? What are your favorite accounts to follow?


Friday Links 2012: Week 2

Hope you had a fantastic week!

Click here to see more friday links (the non-professional ones… the “fun” ones if you will) and my photos of the week.

And just because this is so incredibly important, I have included it on both my blogs.


A Sincere Letter to Cash-Only Businesses

Note: I originally posted this on my other blog, Rachel Discovers Happiness, but I feel so strongly about it that I felt the need to share it with you here as well. Enjoy.

Dear Businesses that Don’t Accept Credit/Debit Cards (yup, I’m talking to you Little Sandwich Place on Union St. in San Francisco):

I want to begin this heart felt letter by saying that, although I understand your side of things, I still feel as though you really suck.

Okay, never mind, I take that back, I don’t understand your side of things. What century do you think you’re in? This isn’t the 18- or 19- hundreds anymore! It is the 21st century!!

I get that having a credit card swiper thing in your place of work means that you have to pay a little bit more when somebody chooses to use that form of payment, but can’t you just raise your prices by a tiny bit? Like, an extra quarter per sandwich? Instead, as your customer, when I can’t pay because I only have cards with me, I have to walk two blocks in order to find an ATM which then, in turn, charges me $2.50 to withdraw my $40. That charge is a 20% increase in the price of my purchase!

As somebody who is trying to follow her 2012 resolutions, I have started using my debit card a lot more because it is easier to track expenses that way. I don’t have to take receipts (which are not environmentally friendly in the first place) because my bank records all my transactions for me.* I don’t have to worry about change – paper or metal. I’m not concerned about my $20 bills blowing away or my change spilling everywhere as I’m crossing the street causing me to have to stop in the middle of the road, block traffic, risk my life, and pick up my measly 63¢. Or what to do with the pennies that are piling up in my car’s center console because a) I don’t have enough space in my wallet to carry all of them b) I can’t use them anywhere – including gumball machines like I could when I was little and c) it bothers me that the penny is bigger than the dime even though it is worth less. But I digress.

Don’t you see how big of an inconvenience this is to all of us? Now, I promise you, the 21st century isn’t as scary as we thought it was going to be a little over 12 years ago. Remember Y2K? When we all thought computers wouldn’t know how to handle the year code (’00 vs. ’99)? Or when we thought, for sure, there was going to be some hugeastronomical change when the clock hit midnight (even though we are on the West Coast of the United States and just about everybody else on earth had already made it safely into the 2000’s), but then it didn’t?

I promise, when you choose to join the rest of us in the world of technology and those small, rectangular, plastic things we all call credit cards, the world will not collapse around you. Yes, the world as you know it will be no more, but I promise, it will be better. It will be a place that doesn’t force people, such as myself, to spend a whole bunch of extra money on things such as sandwiches. The rest of us, who are already in the second decade of the new millenium, will gladly welcome you with open arms (and wallets).

I sincerely hope you take this letter to heart.

Regards,

Rachel

*Please spare me the lecture on how I shouldn’t count on my bank as a means of tracking my finances. I’ve heard it all before. It’s just so easy that way! And i’m not spending/making enough money for there to be any big discrepancy right now. I promise I will start to keep closer tabs on my ATM/credit card purchases in the future.


Friday Links 2012: Week 1

Welcome to the first Friday Links of 2012! I have just started using BufferApp which helps me schedule Tweets throughout the day, even if I’m not signed on to Twitter. That way, my Tweets aren’t all posted at the same time – in the morning when I do my big daily news binge.

Because I am now posting on Twitter a lot more, I will try to limit myself to 10-15 of my favorite links for the week, that way my readers aren’t inundated with every single post I put on Twitter. That would defeat the purpose, now wouldn’t it? Plus, if you want to see all of my Twitter posts, you can just follow me 🙂

P.S. If you like my Friday Links posts on this blog, you might want to check out my Picture-A-Day posts on my other blog: Rachel Discovers Happiness.


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